#059 - Sarah Hodges - From Cashier to Chief Marketing Officer At Procore: Unveiling Key ConTech Marketing Strategies and Sarah’s Journey To The Top
In today’s episode of Bricks & Bytes, we have Sarah Hodges, the Chief Marketing Officer at Procore.
In this episode, we learn about Sarah’s journey, some key lessons Sarah learned as CMO at Procore, successful marketing strategies for startups, and much more!
Tune in to find out about:
Key lessons Sarah learned working as a Chief Marketing Officer at Procore
Different ways to test marketing strategies
How to develop confidence
Marketing strategies for startups
Procore’s marketing strategies
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Hodges | Chief Marketing Officer at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-2:05) - Intro
(2:05 -03:50) - Key Lessons you learnt as a CMO
(3:50-7:00) - Ways to Test Marketing Strategies
(7:00-08:50) - How to develop confidence
(8:50-18:40) - Groundbreak and its marketing strategies
(18:40-20:40) - Advice for Marketing team at Startups
(20:40- 21:30) - Outro
read more
Bricks & Bytes
#057 - Rohan Jawali - How LLMs And AI Will Shape the Next Decade Of Construction Tech
In today’s episode of Bricks & Bytes, we have Rohan Jawali, the Co-Founder of Joist.ai
In this episode, we learn about the key lessons Rohan learned while building an AI-based startup, the significance and capabilities of LLMs in construction, how to write better prompts, and much more!
Tune in to find out about:
How LLM’s will change construction
How to write better prompts
Limits and the future of LLMs
The key areas that LLM’s disrupt
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Rohan Jawali | Co-Founder of Joist.ai | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-3:28) - Intro
(4:40-8:05) - Key lessons Rohan learnt while growing Joist.ai
(8:05-13:19) - Introduction to Joist.ai
(13:19-17:30) - What are LLMs and why they are useful
(17:30-20:40) - How LLMs are changing construction drawings
(20:40-25:01) - Why Rohan prefers LLMs
(25:01-29:00) - Importance of prompting
(29:00-32:40) - Use of AI for Drawings In Construction
(32:40-35:25) - Limits of LLMs
(35:25-40:00) - Future of LLMs
(40:00-43:40) - Introduction to On Deck
(43:40-44:16) - Outro
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Bricks & Bytes
#077 - AI's Transformative Impact on Architecture and Engineering - Conversational Design, Predicting Delays and Saving £200bn
In today’s episode of Bricks & Bytes, we have Alan Mosca, Co-Founder and CTO at nPlan
In this episode, we learn about how AI is starting to transform construction planning, design, and risk analysis, how generative AI is helping architects rapidly iterate over design options, and much more!
Tune in to find out about:
How NPlan accurately analyses historical project data to predict future delays and budget overruns with over 90% accuracy
His predictions for design to be completed with conversational AI
What jobs AI threatens the most
Tips for technical founders in ensuring their AI products solve real problems and the importance of vertical specialisation.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Alan Mosca | Co-Founder and CTO at nPlan
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Timestamps:
(00:00:00 - 00:02:13) - Intro
(00:03:31 - 00:08:18) - How Alan got into machine learning and AI
(00:08:19 - 00:16:12) - Use of AI to predict construction project risks
(00:16:13 - 00:24:18) - How to apply AI/ML to optimization and planning in construction
(00:24:19 - 00:45:26) - Impact of AI in construction
(00:45:26 - 00:48:26) - Outro
In today’s episode of Bricks & Bytes, we have Julian Clayton, the VP of Product for General Contractors at Procore.
In this episode, we learn about Julian’s journey, Innovations and product management at Procore, the role of a VP in the product team and much more!
Tune in to find out about:
What VP of Product does
How innovation happens and new products are launched
How the implementation of products are managed
Strategies to keep yourself motivated
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Julian Clayton | VP of Product for General Contractors at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-12:30) - Intro
(12:30 -14:50) - What a VP of Product does
(14:50-18:00) - How innovation happens while launching a new product
(18:00-24:00) - How you manage the implementation of new products
(24:00-28:10) - How do you decide on products to be released in future
(28:10-32:10) - Strategies that keep you motivated
(32:10- 33:01) - Outro
Why 2D Design Still Beat 3D & The Surprising Impact of AI on Architectural Firms and Pricing
Is the future of architecture in 2D, not 3D? Testfit founder's has got a surprising take…
In this episode of Bricks, Bucks and Bytes, we learned how TestFit grew from a weekend project to raising a Series A, changing how architects do feasibility studies.
We also discovered why small firms might replace big ones like Gensler, as AI changes how architecture works.
Patric shared why "outcome as a service" companies are shaking up the construction tech world.
Tune in to find out:
✅ Why 2D design might still beat 3D and VR
✅ How AI could change the money side of architecture
✅ Why keeping customers matters more than getting new ones in construction tech
✅ The role of VC money in an industry that rarely reinvests in itself
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Company Mentioned:
TestFit
Gensler
Autodesk
Prologis
Katera
Good Eggs
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Timestamps
00:00 Introduction and Background
09:31 Issues with the Design Stack
18:44 The Importance of 2D Design
23:43 Automation and Problem Solving
26:01 Challenges in the Design Stack
26:53 Building Meaningful Automation in AEC
30:07 The Impact of Narratives in the Venture Industry
33:24 The Future of Architecture and Design in an AI-Driven World
34:21 The Potential Fragmentation of the AEC Industry
41:07 Picking VCs and the Importance of Customer Retention
read more
Bricks, Buck$ And Bytes
Unicorns, Coast's $40M Raise, and $34 Billion in Construction Tech Funding - Why Headcount Growth Might Be Misleading
Construction tech funding is booming, but is it all hype?
In this episode of Bricks, Bucks and Bytes, we learned about Coast's impressive $40 million Series B raise for their financial services platform in transportation.
We also got insights on the surprising growth in construction tech funding, reaching 0.53% of total venture capital.
Plus, we heard a critical take on using headcount growth as a measure of startup success.
Tune in to find out about:
✅ Why Coast is attracting big investment
✅ The unexpected trends in construction tech funding
✅ Why unicorns in the sector are both rising and falling
✅ What really matters when evaluating startups (it's not just numbers)
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
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Company Mentioned
Coast
Brex
Veev
Nexii
Autodesk
Trimble
FlashTrack
Procore
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Timestamps
00:00 Intro
00:32 Introduction to Coast: Financial Services Platform for Transportation
06:12 Coast's Funding and Investors
10:23 Assessing the Viability of Coast's Target Market
13:42 Analysis of Coast's Funding Rounds and Revenue Growth
18:07 Discussion on Investor Perceptions and Series B Funding
19:09 Market News: ConstruTech Funding Landscape
23:21 Analysis of Funding Trends in ConstruTech
27:45 Hype and Funding Rounds in Construction Technology
32:18 The Growth of Highly Substantiated Companies
36:26 The Asian Market and Funding Rounds
37:25 The Changing Landscape of Exits
41:41 Headcount Growth as a Metric for Startup Evaluation
read more
Bricks, Buck$ And Bytes
Fencing - The Hidden Gold Mine in Construction Tech & Nexii's Surprising Comeback
Is the fencing industry secretly one of the most profitable sectors in construction?
In this episode of Bricks, Bucks and Bytes, we learned about EverFence's $7.7 million Series A funding, showing strong interest in the fencing market.
We also discussed Nexii's attempt to relaunch after going into liquidation, highlighting the challenges in offsite modular construction.\
Plus, we got candid insights from Patric on why advice from generalist VCs might be hurting construction tech startups.
Tune in to find out:
✅ Why fencing companies can see up to 200% profit margins
✅ The pros and cons of asset-heavy vs. asset-light models in construction
✅ How bad VC advice is affecting construction tech startups
✅ Why founders should be wary of VCs who can't admit what they don't know
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Company Mentioned:
EverFence
Ergion
Nexii
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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read more
Bricks, Buck$ And Bytes
GUEST: Holobuilder’s Path To $34m Exit, Mo Akbari’s Journey Building The Pioneering Reality Capture Tool
Ever wonder how a startup goes from $8M to a big exit in construction tech?
In this episode of Bricks, Bucks and Bytes, we learned about HoloBuilder's journey from raising $8M to being acquired by Faro.
We also found out that despite big investments, the reality capture market still has room to grow. Companies like Cupix and Faro are leading, but there's space for new ideas in robotics and AI.
Plus, we got insights on how some VCs are betting on AI startups, hoping to find the next big winner.
Tune in to discover:
✅ Why job site pizza beats expensive marketing in construction tech
✅ The potential of scan-to-BIM technology
✅ How some AI startups raise millions with just a pitch deck
✅ Why product adoption matters more than fancy tech in construction
Listen to the full episode on Spotify to learn more about construction tech and startup funding strategies.
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
Faro
Frankfurt Airport
Siemens
Autodesk
Contilio
Disperse
OpenSpace
Cupix
Doxel
HoloBuilder
Matterport
Hansel Phelps
Buildots
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Timestamps
00:00 Introduction and Overview
01:09 The Journey of HoloBuilder: From Manufacturing to Construction
08:41 The Go-to-Market Strategy of HoloBuilder
14:20 The Decision to Exit HoloBuilder
23:15 The Three Components of Reality Capture in Construction Tech
28:03 Competition in the Reality Capture Space
35:18 Success Factors in Reality Capture Solutions
39:56 The Evolving Reality Capture Market and Market Leaders
41:33 Funding Challenges and Valuation Drops in Construction Tech
45:26 The Importance of Adoption and User Engagement in Construction Tech
57:34 Niche Markets and Disrupting Workflows in Construction Tech
01:09:43 Building Strong Customer Relationships in the Construction Tech Industry