Building Mercator: From 90 Investor Pitches in 3 Weeks to Changing How Contractors Find Projects
"Pre-construction is actually just free construction because it's a lot of work up front that you don't often get paid for." - Chloe Smith, CEO of Mercator
In today's episode of Bricks and Bytes, we sat down with Chloe Smith, who shared her journey of building Mercator, a construction tech startup that's changing how contractors find early-stage project opportunities.
Tune in to discover:
✅ Why Mercator focuses only on Texas (for now) and how they plan to expand
✅ The power of hiring for talent over skill in a fast-growing startup
✅ How they built their own "accelerator" by carefully selecting operator-investors
✅ Their unique approach to product development through an intensive beta program with general contractors
Listen to the full episode on Spotify to learn how Mercator is helping contractors get involved in projects before the bidding phase even begins - as Chloe puts it, "It's almost like using a marriage registry as a dating app."
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00:00 Intro
02:43 Introduction to Chloe Smith and Mercator
05:45 The Journey into Construction and Data Strategy
08:40 Understanding Mercator's Functionality
11:46 Data Sources and Technology Behind Mercator
14:50 The Role of Large Language Models
17:34 Target Customers and Market Focus
20:41 Project Detail Pages and User Experience
23:45 Data Visibility and Insights
26:29 Utilizing Construction Data for Industry Reports
29:50 Expansion from Canada to the US
32:48 Revenue Model and Future Growth
36:46 Understanding Product-Market Fit
38:57 The Fundraising Journey
45:07 Building a Strong Investor Network
51:44 Evolving Go-To-Market Strategies
1:02:43 Hiring for Talent vs. Skill
1:04:43 Defensibility in the Age of AI
1:05:20 Choosing the Right Mentors
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Bricks & Bytes
What We Learned After a Year of Talking to Construction Tech's Biggest Names - November Monthly Review
"Follow the money to grow, follow your passion to build. While US construction tech startups have raised $30B, India's $1B investment is yielding better returns."
In today's episode of Bricks & Bytes, we did our November Monthly Review where we reflected on an action-packed month of content creation and exciting future plans.
We even explored fascinating market dynamics, founder insights, and geographic opportunities in construction tech.
Tune in to find out about:
✅ Our successful launch of the AI in Construction Report and first steps into monetization
✅ Highlights from our Boston trip interviewing startups at Suffolk's boost cohort
✅ Behind the scenes of the upcoming Ediphi super series releasing in January
✅ Plans for New York and San Francisco tour in 2025, plus a potential India expansion
Listen to the full episode on Spotify to hear Owen, Martin, and Patric discuss their key takeaways from November, upcoming content plans, and Patric’s take on why founders often over-obsess with product and under-obsess with distribution.
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Chapters
00:00 End of Year Reflections
03:01 Cultural Differences in Business Mindset
05:50 The Impact of Travel on Business
08:47 Exploring AI in Construction
12:11 The Role of Community in Innovation
14:55 Challenges in Design and Construction Software
17:52 The Disconnect Between Traditional and Startup Worlds
21:00 The Influence of Trust in Business Relationships
24:07 Venture Capitalists in Government
26:59 The Future of Governance and Innovation
32:48 Understanding Argentina's Political Landscape
35:09 The Importance of Product Distribution
40:40 Marketing Challenges in Construction Tech
43:47 Trends in AEC Technology
44:29 Talent Acquisition in the AEC Sector
46:03 Investment Trends in Construction Tech
50:34 Cultural Insights: Christmas Traditions
57:33 Closing Thoughts and Future Plans
It's great to watch how Alrik and ONX Homes are innovating within the logistics (Alrik) and prefabricated home building (ONX Homes).
In this episode, we sat with Patric and had an in-depth discussion about Alrik, a pioneering construction tech company known for its sophisticated software solutions that monitor and supervise fleet activities.
We also discussed about ONX Homes, a trailblazer in the South Florida housing market, utilizing precast concrete wall slabs to revolutionize single-family home construction.
Wrapping up, Patric told us about various pricing models for software as a service (SaaS) in the construction sector, examining how companies can effectively monetize their offerings while providing value to their clients.
Key Takeaways:
Alrik offers software for supervising and monitoring fleet activity in the construction sector, aiming to improve productivity and sustainability.
The intersection of logistics and construction tech is crucial for optimizing construction through efficient supply chains.
Having a background in construction or logistics can provide valuable insights and connections when building a construction tech startup.
ONX Homes is a single-family home building company in South Florida that uses precast concrete elements to build homes.
Pricing models for software as a service in the construction industry often involve annual or monthly subscriptions, token models, or hybrid models based on features, usage, or seats.
Timestamps:
00:00 Alrik: Optimizing Fleet Activity in Construction
05:43 The Intersection of Logistics and Construction Tech
09:33 ONX Homes: Innovating with Precast Concrete
13:11 The Importance of Background in Construction Tech Startups
Companies Mentioned:
Alrik
ONX Homes
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Bricks & Bytes
BBBC 06/04/24 - Okibo's $7.85M Funding, Construction Labor Shortages and Robotics Revolution
Okibo, a groundbreaking robotics company, has recently secured $7.85 million in equity funding. Their innovative product—a drywall finishing and painting robot—guided by AI and sensors, offers a transformative solution to address the persistent labor shortage and enhance efficiency in construction projects.
In this episode, we explore how robotics are reshaping the construction landscape and how Okibo's service-oriented approach to selling painting services, rather than the robots themselves, is revolutionizing industry norms.
We delve into the significance of partnerships and subcontractor models in scaling robotics ventures within construction, highlighting how these collaborations are essential for widespread adoption and implementation.
Key Takeaways:
Okibo secures $7.85 million in equity funding for their AI-guided drywall finishing and painting robot.
Robotics offer a solution to the labor shortage crisis in construction while enhancing project efficiency.
Partnerships and subcontractor models play a pivotal role in scaling robotics ventures within the construction industry.
The funding landscape for robotics in construction is growing steadily, signaling significant potential for innovation.
The future of robotics in construction lies in specialized product and software companies focusing on controlled environments and highly repeatable motions.
Companies Mentioned:
Okibo : https://okibo.com/
Monumental : https://www.monumental.co/
Icon Robotics : https://www.iconrobotics.com/
Canvas : http://gocanvas.io/
Paintjet : https://paintjet.com/
Promise Robotics : https://promiserobotics.com/
Timestamps:
00:00 Introduction and Overview
01:05 Addressing the Labor Shortage in Construction
08:05 Scaling Robotics Companies through Subcontractor Models
13:46 The Future of Robotics in Construction
25:18 The Use Cases of Robotics in Construction
29:55 The Nuances of Funding Rounds in Venture Capital
31:11 Wrap-up and Personal Reflections
€69M for Carbon Capture, Trimble Buys Flashtract & Why VC Success from Accelerators is Misleading - Bricks, Bucks & Bytes
Is raising venture capital really a sign of success for startups?
In this episode of Bricks, Bucks and Bytes, we explore Neustark's €69M growth round. We learn how they're making carbon capture a scalable industrial process, not just a scientific breakthrough.
We also dive into Trimble's acquisition of Flashtract, following similar moves by Autodesk and Procore. This trend is reshaping construction payment solutions.
Patric also shares some candid thoughts on startup accelerators and what really matters for success. Hint: it's not just about fundraising.
Tune in to find out about:
✅ Why Neustark's focus on industrialization sets them apart in the crowded climate tech space
✅ The evolving landscape of construction payment solutions and what it means for startups ✅ The surprising stats on startup success rates from accelerators (and why they might not matter)
✅ Why building a sustainable business trumps fundraising hype every time
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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00:00 Intro
01:04 Neustark: Industrializing Carbon Capture and Storage
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Bricks, Buck$ And Bytes
$1B Logistics Deal, $30M Saudi Tech Funding, and 3 Construction Market Insights: Gross Margin, Distribution & Impact Of Global Trade Shifts - Bricks, Bucks & Bytes
Is Saudi Arabia outpacing Silicon Valley in construction tech? A recent $30M funding round suggests so...
In this episode of Bricks, Bucks and Bytes, we explored Tendered's major Series A funding, signaling the Middle East's growing importance in construction innovation.
We also dissected a billion-dollar logistics acquisition that could reshape the industry's tech landscape.
Plus, we uncovered why gross margins might be the hidden key to startup success in construction.
Tune in to find out about:
✅ Why Saudi Arabia is becoming a hotbed for construction tech
✅ How global trade shifts are impacting construction and logistics
✅ The surprising truth about product differentiation and deployment complexity
✅ Why distribution, not just product, creates category winners
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Chapters
00:00 Introduction and Funding News
01:32 Tendered: Revolutionizing Heavy Equipment Operations
25:03 The Signal of the Acquisition for the Logistics Technology Market
28:18 Asset-Like Transportation Solutions in Logistics
29:06 Comparing Funding in Logistics and Construction
29:20 The Risks and Opportunities of Focusing on the Saudi Arabian Market
29:50 Conclusion
31:06 The Correlation Between Logistics and the Wider Economy
36:21 The Impact of Geopolitical Events on Trading and Logistics Companies
45:07 The Importance of Gross Margin and Contribution Margin
55:05 The Seasonality of the AEC Sector
56:43 Avoiding Mistakes and the Role of Distribution in Becoming a Category Creator
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Bricks, Buck$ And Bytes
BONUS - How India’s FIRST Unicorn In Construction Tech Was Created – InfraMarket - with Shubhankar Bhattacharya
From delivering concrete in Mumbai to becoming India's second-largest concrete supplier - how did InfraMarket do it?
In this episode, we had Shubh from Foundamental, an early investor in InfraMarket, and we got to learn about the unique challenges of the Indian market, InfraMarket's innovative acquisition strategy, and their journey to becoming a construction tech unicorn.
Tune in to find out about:
✅ How InfraMarket built trust by simply delivering on time in a market where that's not guaranteed
✅ The company's "outcome as a service" approach and its path to profitability
✅ InfraMarket's strategic expansion into consumer-facing products and global markets
✅ The role of working capital in scaling a construction materials business
✅ Insights on InfraMarket's upcoming IPO and India's growing stock market
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Timestamps
0:00 - Intro
4:13 - Presence Of Foundamental in India
8:12 - Space That Foundamentals are Focussing In India
11:45 - Labor Shortage In India
14:00 - Impact on Interest Rates In Construction Industry In India
16:20 - Dollar Milkshake Theory
20:00 - Misinconceptions in terms of Investing in India
23:00 - How Shubh Ended Up Investing In InfraMarket
37:40 - Acquisition Strategy
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Bricks, Buck$ And Bytes
Why 70% Of Investors Have A Negative Impact On Your Startup And The Future Of Energy Assessments - Bricks, Bucks & Bytes
Is remote sales killing your construction tech startup? One founder learned it the hard way. By listening to an investor who had no idea.
In this episode of Bricks, Bucks and Bytes, we got to learn about Kelvin, a French startup using AI for home energy audits, which just raised 4.7 million euros.
We explored Turner & Townsend's latest construction cost survey, revealing cooling inflation across the sector.
Also, we delved into Vinod Khosla's controversial take that 90% of VCs add no value, with Patrick offering his candid perspective.
Tune in to find out about:
✅ Why Kelvin's remote energy assessment model may face challenges
✅ How construction labor shortages are reaching critical levels worldwide
✅ The dangers of taking advice from investors unfamiliar with construction
✅ Why construction cost inflation varies dramatically by region
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Company Mentioned:
Kelvin
Turner and Townsend
Enter
Enpal
Schneider Electric
Mac Markler
Kosla Ventures
Modulus
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Timestamps:
00:00 Introduction and Podcast Name
02:17 Kelvin: Using Technology for Energy Efficiency Audits
03:21 Construction Costs and Inflation
09:19 Challenges of Remote Data Assessment in Construction
35:15 The Dishonesty in the Investment World
49:00 The Lack of Exits in Construction Tech
53:27 Finding Value in Investors
55:43 Insights from Ex-Employees of Construction Tech Companies