Construction Technology Podcasts

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Listen to industry experts discuss the latest trends, innovations, and insights in construction technology

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Latest podcasts

Bricks & Bytes

AI Will Transform Your Construction GTM Strategy - The Go-To-Market Playbook That Built a Billion-Dollar ConTech

"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales
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Bricks & Bytes

Procore's 4 Steps to Save the Industry - Kris Lengieza - VP of Procore

"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry
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Bricks & Bytes

Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO

"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes

Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech

"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
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Latest podcasts

Bricks, Buck$ And Bytes

How Starpath Robotics Plans to Mine Space Water From Moon- Is It Even Possible?

Construction robots: From hot dogs to highways? In this episode of Bricks, Bucks and Bytes, we explored how robotics is changing construction. We learned about Starpath Robotics' plan to mine water on the Moon for rocket fuel. This could change how we explore space. We also covered how construction companies are now more open to using robots. This is due to a lack of skilled workers. Patric and Gabriele shared insights on investing in construction tech startups. Tune in to find out about: ✅ Why robotics companies should start with specific problems ✅ How construction robots can help with labor shortages ✅ What investors look for in robotics startups ✅ The importance of building a track record in robotics
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Bricks, Buck$ And Bytes

Billion-Dollar Blindspots: Are Construction Tech's 'Best' Lists Building on Quicksand?

Is the construction industry building its future on a foundation of hype? Think again. The latest market maps and "best-of" lists might be leading you astray. In this episode of Bricks, Bucks and Bytes, we explored McKinsey's updated report projecting a $22 trillion construction market by 2040, alongside the industry's looming labor crisis. We discussed the expansion of the Bricks and Bytes podcast network, including new shows like "BitBuilders" focusing on robotics in construction. Patric also shared his critical analysis of "best-of" lists and market maps in construction tech, revealing surprising insights about company success rates. Tune in to find out: ✅ Why the construction industry is facing its most challenging and high-activity era ever ✅ How robotics might transform on-site construction in unexpected ways ✅ Why well-funded companies often underperform compared to their less publicized counterpart ✅ The importance of looking beyond funding and PR when evaluating construction tech startups ----------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever: https://bricks-bytes.beehiiv.com/subscribe ----------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ----------------------------------- Company Mentioned: - McKinsey Gecko Robotics Monumental Mighty Buildings Nexii ----------------------------------- 00:01.08 - 14:00: Introduction and Bricks and Bytes podcast network updates 14:00 - 20:10: McKinsey's updated construction productivity report 20:10 - 29:00: Labor shortage in construction industry 29:00 - 38:00: Potential solutions to labor shortage 38:00 - 44:00: Attracting talent to construction industry 44:00 - 50:30: Patric Hellermann's analysis of "best-of" lists 50:30 - 54:00: Detailed breakdown of study results 54:00 - 57:30: Discussion on implications of the study 57:30: Closing remarks and end of episode
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Bricks, Buck$ And Bytes

The Niche Domination Strategy - Why 1% of a Huge Market Could Kill Your Startup

Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors. In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers. We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software. Patric also shared valuable insights on building successful startups in crowded markets like construction tech. Tune in to find out:  ✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market  ✅ How Opus Flow stands out in the competitive ERP space  ✅ Why adding AI isn't always enough to beat established players like Lumion  ✅ The importance of profitability in your core business before expanding ----------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe ----------------------------- LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ----------------------------------- Company Mentioned: - OpusFlow - Lumion - Enscape - Twinmotion - Inframarket ----------------------------------- Timestamps 00:00 Introduction and Icebreaker 06:32 Navigating the Crowded Market: Opus Flow's Differentiation 10:40 The Challenges of a Red Ocean Market and Margin Compression 13:00 The Importance of Partnerships and Distribution for Opus Flow 21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow 24:03 Introduction to the Rendering Industry 26:28 Challenges Faced by Startups 31:20 The Importance of Differentiation and Capturing Entire Workflows 36:12 The Significance of Focusing on Specific Niches 44:46 Building a Profitable Core Business 48:30 The Misconception of Targeting a Small Percentage of a Large Market
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Bricks, Buck$ And Bytes

Why 2D Design Still Beat 3D & The Surprising Impact of AI on Architectural Firms and Pricing

Is the future of architecture in 2D, not 3D? Testfit founder's has got a surprising take… In this episode of Bricks, Bucks and Bytes, we learned how TestFit grew from a weekend project to raising a Series A, changing how architects do feasibility studies. We also discovered why small firms might replace big ones like Gensler, as AI changes how architecture works. Patric shared why "outcome as a service" companies are shaking up the construction tech world. Tune in to find out: ✅ Why 2D design might still beat 3D and VR ✅ How AI could change the money side of architecture ✅ Why keeping customers matters more than getting new ones in construction tech ✅ The role of VC money in an industry that rarely reinvests in itself ----------------------------------- Company Mentioned: TestFit Gensler Autodesk Prologis Katera Good Eggs -------------------------------------- Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/company/bricks-bytes/ X/Twitter: https://twitter.com/bricksbytespod Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg Instagram: https://www.instagram.com/bricksbytes/ ------------------------------------ Timestamps 00:00 Introduction and Background 09:31 Issues with the Design Stack 18:44 The Importance of 2D Design 23:43 Automation and Problem Solving 26:01 Challenges in the Design Stack 26:53 Building Meaningful Automation in AEC 30:07 The Impact of Narratives in the Venture Industry 33:24 The Future of Architecture and Design in an AI-Driven World 34:21 The Potential Fragmentation of the AEC Industry 41:07 Picking VCs and the Importance of Customer Retention
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