#073 - Sarah Crawley - How Husband-Wife Duo Is Running A $1.7 Million Funded Construction Tech Company
In today’s episode of Bricks & Bytes, we have Sarah Crawley, Co-Founder of SymTerra
In this episode, we learn about the importance of networking, starting a tech business from scratch with just an idea, tips for raising funds for your startup, and much more!
Tune in to find out about:
The importance of establishing trust and strong relationships in the construction sector, where daily challenges are a norm.
The critical role of patience and respectful persistence in navigating the sales process in the construction industry.
How angel investors decide to fund startups, focusing on the importance of a good founding team, their story, and what makes their startup special.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Crawley | Co-Founder of SymTerra
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(00:00:00 - 00:08:35) - Intro
(00:08:35 - 00:12:15) - About Synterra
(00:12:15 - 00:15:06) - How to start a company from an idea
(00:15:06 - 00:20:56) - How to manage people to build tech as a Non-Tech Founder
(00:20:56 - 00:26:20) - Tips for someone looking to raise fund for their startup
(00:26:20 - 00:29:53) - Outro
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Bricks & Bytes
#083 - Digital Transformation or Digital Demise? Construction’s Struggle With Digitisation, Tips For Start-Ups Building In Construction Tech, The Gold-Rush For Data
In today’s episode of Bricks & Bytes, we have Res Orgut, a mentor at Formwork Labs.
In this episode, we learn about the significance of innovation, data-driven decision-making, and continuous learning in the construction industry.
Tune in to find out about:
How program management offices are often catalysts for digital transformation by improving processes, governance, and standardization
The importance of problem-solving, connecting solutions to real needs
The rise of the role of data analyst in the construction industry and what this actually means
The rise of the role of data analyst in the construction industry and what this actually means for improving performance through analytics
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Res Orgut | Mentor at Formwork Labs
Timestamps:
(00:00:00-00:02:28) Intro
(00:02:28-00:06:50) Role of Mentor at FormerLabs and Associate Director
(00:06:50-00:16:55) Biggest Challenge in AEC Startup
(00:16:55-00:19:30) LLMs in PMOs
(00:19:30-00:29:20) Use cases of AI and LLMs in Startup
(00:29:20-00:32:37) Success in Project Management
(00:32:37-00:32:37) Outro
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Bricks & Bytes
#080 - How Mentorships Are Shaping Construction Tech Success And The Best Mentorship Strategies If You’re In Construction - Elinor Moshe
In today’s episode of Bricks & Bytes, we have Elinor Moshe, Founder and Mentor at The Construction Coach
In this episode, we learn about the transformative power of mentoring, the importance of self-awareness, practical tips for personal growth, and much more!
Tune in to find out about:
The benefits of mentoring and how it can help you achieve success faster
Tips for self-reflection and listening to your inner voice
The problem of “Action Faking” - doing courses, reading books, listening to podcasts without implementation
Common challenges in construction, such as a mismatch of skills, interests, and burnout, and how to overcome them through self-awareness and introspection.
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Elinor Moshe | Founder and Mentor at The Construction Coach
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Timestamps:
(00:00:25-00:07:00) Intro
(00:07:00-00:13:10) Why Mentoring is Good
(00:13:10-00:21:42) The Process of Mentoring
(00:21:42-00:24:45) Tips for Those Considering Leaving Their Job
(00:24:45-00:27:45) Necessary Skills for Success in Construction Industry
(00:27:45-00:33:50) A Mental Exercise to Understand Yourself Better
(00:33:50-00:38:02) The Concept of Action Faking
(00:38:02-00:38:38) Outro
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Bricks & Bytes
#082 - "Most of it doesn't work" - The Truth Behind Construction Tech, Why The Construction Productivity Problem is BS and Why AutoDesk Can't Handle Feedback - With Darren Young
In today’s episode of Bricks & Bytes, we have Darren Young, Director of Construction Technology at UMC
In this episode, we learn the importance of personal relationships at work, developing a mindset to challenge conventional thinking, re-evaluating the construction industry's so-called productivity problem, and much more!
Tune in to find out about:
How personal relationships impact work and why some people you help will still dislike you
Why IT departments often frustrate their internal customers
How social media provides exposure but fails to build real professional networks
Why much construction tech fails to move the needle on efficiency
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Darren Young | Director of Construction Technology at UMC
Timestamps:
(00:00:00-00:08:45) Intro
(00:08:45-00:16:14) Role of Director of Construction Technology
(00:16:14-00:24:00) Controversial Topics
(00:24:00-00:27:20) The Impact of Social Media on Networking
(00:27:20-00:41:35) Why Construction Productivity is BS
(00:41:35-00:50:22) Cultivating a Mindset for Independent Thinking Beyond the Norm
(00:50:22-00:50:22) Outro
How Starpath Robotics Plans to Mine Space Water From Moon- Is It Even Possible?
Construction robots: From hot dogs to highways?
In this episode of Bricks, Bucks and Bytes, we explored how robotics is changing construction.
We learned about Starpath Robotics' plan to mine water on the Moon for rocket fuel. This could change how we explore space.
We also covered how construction companies are now more open to using robots. This is due to a lack of skilled workers.
Patric and Gabriele shared insights on investing in construction tech startups.
Tune in to find out about:
✅ Why robotics companies should start with specific problems
✅ How construction robots can help with labor shortages
✅ What investors look for in robotics startups
✅ The importance of building a track record in robotics
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Bricks, Buck$ And Bytes
Billion-Dollar Blindspots: Are Construction Tech's 'Best' Lists Building on Quicksand?
Is the construction industry building its future on a foundation of hype? Think again. The latest market maps and "best-of" lists might be leading you astray.
In this episode of Bricks, Bucks and Bytes, we explored McKinsey's updated report projecting a $22 trillion construction market by 2040, alongside the industry's looming labor crisis.
We discussed the expansion of the Bricks and Bytes podcast network, including new shows like "BitBuilders" focusing on robotics in construction.
Patric also shared his critical analysis of "best-of" lists and market maps in construction tech, revealing surprising insights about company success rates.
Tune in to find out:
✅ Why the construction industry is facing its most challenging and high-activity era ever
✅ How robotics might transform on-site construction in unexpected ways
✅ Why well-funded companies often underperform compared to their less publicized counterpart
✅ The importance of looking beyond funding and PR when evaluating construction tech startups
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever: https://bricks-bytes.beehiiv.com/subscribe
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X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
- McKinsey
Gecko Robotics
Monumental
Mighty Buildings
Nexii
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00:01.08 - 14:00: Introduction and Bricks and Bytes podcast network updates
14:00 - 20:10: McKinsey's updated construction productivity report
20:10 - 29:00: Labor shortage in construction industry
29:00 - 38:00: Potential solutions to labor shortage
38:00 - 44:00: Attracting talent to construction industry
44:00 - 50:30: Patric Hellermann's analysis of "best-of" lists
50:30 - 54:00: Detailed breakdown of study results
54:00 - 57:30: Discussion on implications of the study
57:30: Closing remarks and end of episode
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Bricks, Buck$ And Bytes
The Niche Domination Strategy - Why 1% of a Huge Market Could Kill Your Startup
Is your startup targeting just 1% of a massive market? Think again. This common pitch strategy might be hurting your chances with investors.
In this episode of Bricks, Bucks and Bytes, we learned about Opus Flow's €1.7 million investment to boost their ERP solution for sustainable installers.
We also explored the 3D visualization market, discussing by 7.2 (formerly known as Apex Partners)'s investment in Lumion, a key player in AEC software.
Patric also shared valuable insights on building successful startups in crowded markets like construction tech.
Tune in to find out:
✅ Why focusing on a specific niche can be more powerful than chasing a small slice of a big market
✅ How Opus Flow stands out in the competitive ERP space
✅ Why adding AI isn't always enough to beat established players like Lumion
✅ The importance of profitability in your core business before expanding
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
-----------------------------
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Company Mentioned:
- OpusFlow
- Lumion
- Enscape
- Twinmotion
- Inframarket
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Timestamps
00:00 Introduction and Icebreaker
06:32 Navigating the Crowded Market: Opus Flow's Differentiation
10:40 The Challenges of a Red Ocean Market and Margin Compression
13:00 The Importance of Partnerships and Distribution for Opus Flow
21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow
24:03 Introduction to the Rendering Industry
26:28 Challenges Faced by Startups
31:20 The Importance of Differentiation and Capturing Entire Workflows
36:12 The Significance of Focusing on Specific Niches
44:46 Building a Profitable Core Business
48:30 The Misconception of Targeting a Small Percentage of a Large Market
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Bricks, Buck$ And Bytes
Why 2D Design Still Beat 3D & The Surprising Impact of AI on Architectural Firms and Pricing
Is the future of architecture in 2D, not 3D? Testfit founder's has got a surprising take…
In this episode of Bricks, Bucks and Bytes, we learned how TestFit grew from a weekend project to raising a Series A, changing how architects do feasibility studies.
We also discovered why small firms might replace big ones like Gensler, as AI changes how architecture works.
Patric shared why "outcome as a service" companies are shaking up the construction tech world.
Tune in to find out:
✅ Why 2D design might still beat 3D and VR
✅ How AI could change the money side of architecture
✅ Why keeping customers matters more than getting new ones in construction tech
✅ The role of VC money in an industry that rarely reinvests in itself
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Company Mentioned:
TestFit
Gensler
Autodesk
Prologis
Katera
Good Eggs
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Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
LinkedIn: https://www.linkedin.com/company/bricks-bytes/
X/Twitter: https://twitter.com/bricksbytespod
Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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Timestamps
00:00 Introduction and Background
09:31 Issues with the Design Stack
18:44 The Importance of 2D Design
23:43 Automation and Problem Solving
26:01 Challenges in the Design Stack
26:53 Building Meaningful Automation in AEC
30:07 The Impact of Narratives in the Venture Industry
33:24 The Future of Architecture and Design in an AI-Driven World
34:21 The Potential Fragmentation of the AEC Industry
41:07 Picking VCs and the Importance of Customer Retention