#059 - Sarah Hodges - From Cashier to Chief Marketing Officer At Procore: Unveiling Key ConTech Marketing Strategies and Sarah’s Journey To The Top
In today’s episode of Bricks & Bytes, we have Sarah Hodges, the Chief Marketing Officer at Procore.
In this episode, we learn about Sarah’s journey, some key lessons Sarah learned as CMO at Procore, successful marketing strategies for startups, and much more!
Tune in to find out about:
Key lessons Sarah learned working as a Chief Marketing Officer at Procore
Different ways to test marketing strategies
How to develop confidence
Marketing strategies for startups
Procore’s marketing strategies
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Sarah Hodges | Chief Marketing Officer at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-2:05) - Intro
(2:05 -03:50) - Key Lessons you learnt as a CMO
(3:50-7:00) - Ways to Test Marketing Strategies
(7:00-08:50) - How to develop confidence
(8:50-18:40) - Groundbreak and its marketing strategies
(18:40-20:40) - Advice for Marketing team at Startups
(20:40- 21:30) - Outro
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Bricks & Bytes
#057 - Rohan Jawali - How LLMs And AI Will Shape the Next Decade Of Construction Tech
In today’s episode of Bricks & Bytes, we have Rohan Jawali, the Co-Founder of Joist.ai
In this episode, we learn about the key lessons Rohan learned while building an AI-based startup, the significance and capabilities of LLMs in construction, how to write better prompts, and much more!
Tune in to find out about:
How LLM’s will change construction
How to write better prompts
Limits and the future of LLMs
The key areas that LLM’s disrupt
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Rohan Jawali | Co-Founder of Joist.ai | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-3:28) - Intro
(4:40-8:05) - Key lessons Rohan learnt while growing Joist.ai
(8:05-13:19) - Introduction to Joist.ai
(13:19-17:30) - What are LLMs and why they are useful
(17:30-20:40) - How LLMs are changing construction drawings
(20:40-25:01) - Why Rohan prefers LLMs
(25:01-29:00) - Importance of prompting
(29:00-32:40) - Use of AI for Drawings In Construction
(32:40-35:25) - Limits of LLMs
(35:25-40:00) - Future of LLMs
(40:00-43:40) - Introduction to On Deck
(43:40-44:16) - Outro
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Bricks & Bytes
#077 - AI's Transformative Impact on Architecture and Engineering - Conversational Design, Predicting Delays and Saving £200bn
In today’s episode of Bricks & Bytes, we have Alan Mosca, Co-Founder and CTO at nPlan
In this episode, we learn about how AI is starting to transform construction planning, design, and risk analysis, how generative AI is helping architects rapidly iterate over design options, and much more!
Tune in to find out about:
How NPlan accurately analyses historical project data to predict future delays and budget overruns with over 90% accuracy
His predictions for design to be completed with conversational AI
What jobs AI threatens the most
Tips for technical founders in ensuring their AI products solve real problems and the importance of vertical specialisation.
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Alan Mosca | Co-Founder and CTO at nPlan
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Timestamps:
(00:00:00 - 00:02:13) - Intro
(00:03:31 - 00:08:18) - How Alan got into machine learning and AI
(00:08:19 - 00:16:12) - Use of AI to predict construction project risks
(00:16:13 - 00:24:18) - How to apply AI/ML to optimization and planning in construction
(00:24:19 - 00:45:26) - Impact of AI in construction
(00:45:26 - 00:48:26) - Outro
In today’s episode of Bricks & Bytes, we have Julian Clayton, the VP of Product for General Contractors at Procore.
In this episode, we learn about Julian’s journey, Innovations and product management at Procore, the role of a VP in the product team and much more!
Tune in to find out about:
What VP of Product does
How innovation happens and new products are launched
How the implementation of products are managed
Strategies to keep yourself motivated
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
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Julian Clayton | VP of Product for General Contractors at Procore | ConTech
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Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
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Timestamps:
(0:00-12:30) - Intro
(12:30 -14:50) - What a VP of Product does
(14:50-18:00) - How innovation happens while launching a new product
(18:00-24:00) - How you manage the implementation of new products
(24:00-28:10) - How do you decide on products to be released in future
(28:10-32:10) - Strategies that keep you motivated
(32:10- 33:01) - Outro
Reneo’s €600M to Transform Real Estate, Nodes and Links $12m Scheduling Raise
"In Europe, you need your buildings to consume less energy because we don't have a lot of prime energy." - Patric on why Reneo's business model works beyond regulations.In today's episode of Bricks, Bucks and Bytes, we got to learn about Reneo's massive €600M funding round (with €45M in equity) to transform energy-inefficient buildings into greener assetsWe also explored Nodes and Links $12M Series B funding for their AI-powered scheduling management platform that enhances project delivery across construction and other industriesPlus, we gained valuable insight into how successful construction tech companies approach scheduling through three distinct models: full automation, analytics/visibility, and collaboration-focused solutions.Tune in to find out about:✅ How Reneo creates structural cost advantages through radical standardization✅ Why co-CEOs can work well with the right dynamic, especially during adversity✅ The critical difference between having a schedule versus the act of scheduling✅ Why one investor got excited seeing Salil Deshpande (Uncorrelated) backing Nodes and LinksListen to the full episode on Spotify to learn how these construction tech innovators are reshaping the industry.------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/-----Chapters00:00 Introduction and Context01:10 Overview of Reneo and Its Business Model05:54 Reneo's Unique Approach to Real Estate Investment11:49 Investment Rationale and Market Dynamics17:52 Challenges and Opportunities in the Real Estate Sector24:05 Conclusion and Future Outlook25:40 Exploring Nodes and Links in Scheduling Technology30:01 Models of Scheduling: Automation, Visibility, and Collaboration36:02 The Future of Scheduling Software: Differentiation and Optimization39:59 Investment Insights: Evaluating Funding and Market Dynamics
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Bricks, Buck$ And Bytes
Building Materials Marketplace vs Cloud Manufacturing: What Works Where?
Building my own house made me realize how broken construction supply chains are - Saudi BRKZ founder's story sounds familiar?In today's episode of Bricks, Bucks and Bytes, we explored how Saudi BRKZ secured $17M Series A funding for their construction materials marketplace, bringing their total raise to $22.5M in just two years.We discussed how emerging markets like Saudi Arabia present unique opportunities for construction tech marketplaces that wouldn't work in Western markets, due to their concentrated demand and fragmented supply.We also got fascinating insights from Patric on why having 1,100 suppliers might not be the most efficient strategy for a construction materials marketplace, and why the "cloud manufacturer" model could be more effective.Tune in to learn about:✅ Why Saudi Arabia's construction tech scene is heating up✅ The difference between managed marketplaces and cloud manufacturers✅ How venture debt can be smartly used in profitable marketplace models✅ Why expanding to 40 cities quickly might raise questions for investorsListen to the full episode on Spotify to hear our deep dive into construction tech marketplaces and emerging market opportunities.----------------Chapters00:00 Introduction and Personal Insights01:55 Exploring Construction Tech Opportunities05:01 Understanding Bricks and Its Business Model09:56 Supply Chain Dynamics in Emerging Markets15:08 Funding Strategies and Market Expansion20:06 Debt Financing and Working Capital Management23:51 The Role of Debt in Business Growth24:18 Evaluating Investment Metrics25:10 Understanding Unit Economics26:31 Investment Opportunities in Saudi Arabia28:11 Optimism in the Construction Industry29:39 Navigating Customer Relationships in Startups30:00 The Challenge of Custom Solutions35:34 The Importance of Long-Term Relationships36:18 Technology Integration in Construction39:02 The Future of Construction Technology----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------------------------------------- #podcast #construction #constructionindustry #bricksandbytes #startups #architecture #design #civilengineering #engineering #constructiontechnology #engineer #architect #civilengineer #concrete #podcaster #podcasting #entrepreneur #podcasts #podcastlife #startups #entrepreneurship
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Bricks, Buck$ And Bytes
Invoice reconciliation, AI automation, Material data infrastructure & CFO-driven adoption
From calling suppliers to schedule deliveries to manually typing data into Excel - this German startup secures €12.5M to fix construction's paper problem.In today's episode of Bricks, Bucks and Bytes, we had Henric Meinhardt from comstruct walk us through how they're digitizing the material delivery and invoice reconciliation process between suppliers and contractors.We got to learn about how they're using AI to process unstructured data from thousands of suppliers, replacing manual data entry with automated workflows.And interestingly, we heard an investor's perspective on why focusing on financial processes can be the best entry point into construction companies, starting with the CFO rather than on-site teams.Tune in to find out about:✅ How comstruct automates invoice matching and material tracking✅ Why large language models are making traditional EDI interfaces obsolete✅ Their unique go-to-market strategy targeting CFOs first✅ How they convinced World Cup winner Mario Götze to investListen to the full episode on Spotify to hear how comstruct is building the infrastructure for construction's digital future.-----------Chapters00:00 Introduction to Constrakt and Funding Success03:06 The Evolution of Construction Processes06:07 Agentic AI and Its Impact on Construction09:01 Future of Invoicing in Construction12:11 Optimizing Procurement Processes15:08 Supplier Engagement and Automation17:48 Competition and Market Landscape20:59 ESG Considerations in Construction24:07 International Expansion and Future Plans24:37 Technical Difficulties and Humor25:09 Go-to-Market Strategy Insights28:57 Understanding Customer Needs and ROI29:59 Investment and Growth Plans31:44 Navigating the Construction Tech Landscape32:38 Pre-Construction Processes and Challenges36:54 Prioritization in Business Strategy39:14 Engaging Investors in Unique Niches
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Bricks, Buck$ And Bytes
Why European Construction Tech Could Outperform US Startups: A 5X Cost Advantage Revealed
In today's episode of Bricks, Bucks and Bytes, we learn about the story of an AEC start-up that raised $25M from a prestigious investor only to shut up shop shortly after announcing their round.We got insights into late-stage funding challenges in construction tech, with a seasoned investor highlighting why businesses struggle to raise Series B rounds when earlier rounds were overvalued.Also, we learned why Europe might offer better returns for construction tech investors than the US, despite the US potentially delivering bigger individual outcomes.Tune in to find out about:✅ Why listening to non-VC entrepreneurs is crucial for sustainable growth✅ The mechanics of construction tech startup valuations across funding rounds✅ How to navigate down rounds and recapitalization✅ Why European construction tech startups have a 4-5x cost advantage----Chapters00:00 Introduction and Light Banter01:49 Challenges in Construction Tech Funding04:27 Strategies for Raising Capital09:20 Profitability vs. Growth in Construction Tech12:56 Late Stage Funding Trends15:24 Avoiding Overvaluation in Funding Rounds17:28 Valuation Mechanics in Funding Rounds21:16 Equity Dynamics in Down Rounds23:06 Anecdotes from the Industry25:42 Reflections on Construction Tech Investing29:25 Comparative Analysis: Europe vs. US in Construction Tech33:00 Future of Point Solutions in Construction Tech