#024 - Nick Decker - Go To Market, Marketing & Sales In Construction Tech
Where and how do you focus when it comes to launching your construction tech to the market?
Today on Bricks & Bytes, alongside Nick Decker of Egnyte - we discuss go-to-market strategies, marketing and sales in construction technology
Tune in to learn:
Nick's rise from estimator to high level marketing positions
Go To Market strategies
KPI's & Metrics contech companies should be tracking
Implementation
---------------------------------------
Nick Decker Construction Industry - Egnyte.
Lead - Construction Market
---------------------------------------
Today's Sponsor: Beta Construction and technology network platform - connecting the tech industry with traditional partners.
Check www.the-beta.com
---------------------------------------
Timestamps:
(0:00:00-00:01:46) - Intro & sponsor
(00:01:46-00:04:35) - Key lessons
(00:04:35-00:06:29) - Why did Nick switch fields?
(00:06:29-00:10:57) - How would a startup determine their go to market strategy?
(00:10:57-00:13:59) - Founder's vision
(00:13:59-00:16:11) - Bad examples in construction and why we need new people?
(00:16:11-00:17:59) - Social platform for a startup
(00:17:59-00:20:45) - What is Egnyte?
(00:20:45-00:22:34) - Who are Egnyte's customers?
(00:22:34-00:23:36) - Expansion of Egynte
(00:23:36-00:24:36) - Views on customer success
(00:24:36-00:27:55) - KPI's and metrics
(00:27:55-00:29:20) - Customer acquisition
(00:29:20-00:32:41) - Risk management
(00:32:41-00:34:15) - Does Egnyte work for designers or contractors?
(00:34:15-00:36:10) - Best tip for implementing construction tech solutions
(00:36:10-00:36:54) - Hobbies
(00:36:54-00:38:39) - How many times have you visited UK?
(00:38:39-00:38:58) - More about Nick
(00:38:58-00:39:16) - Outro
---------------------------------------
read more
Bricks & Bytes
#047 - Prakash Senghani - Exploring Generative AI and Digital Transformation in Construction
In today's episode, we are delighted to introduce our esteemed guest,
Prakash Senghani, a Digital Construction thought leader and the Co-Founder and CEO of Navatech Group. Join us as we engage in a deep discussion on the Exploring Generative AI and Digital Transformation in Construction.
Don't miss out on these key highlights from the podcast:
Prakash Senghani's personal journey in the construction tech industry.
Lessons learned: Embrace opportunities and overcome fear of failure.
Reflections on working in the UK and the UAE construction industries.
Tech-savvy population in the UAE accelerating tech adoption.
Importance of software adoption in construction tech.
Digital transformation, data management, and generative AI.
Tune in to gain valuable insights and industry expertise from
Prakash Senghani. Stay informed and connected with our podcast for more enriching discussions on interesting topics on construction.
----------------------------------------
Prakash Senghani, Co-Founder and CEO of Navatech Group
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional partners.
Check www.the-beta.com
Timestamp:-
00:00:00 --> 00:01:10 - Intro
00:01:10 --> 00:01:52 - Sponsor
00:01:52 --> 00:07:45 - Prakash's background and moving from the UK to the UAE
00:07:45 --> 00:08:52 - Openness of people to technologies in the UAE
00:08:52 --> 00:10:30 - Type of technologies mostly used in the UAE
00:10:30 --> 00:13:06 - Key lessons Prakash learned during his journey
00:13:06 --> 00:15:32 - Digital transformation and innovation in large organisation vs. small startup
00:15:52 --> 00:17:03 - Definition of digital transformation
00:17:03 --> 00:17:57 - Understanding data as key to success
00:17:57 --> 00:20:51 - The way startups sell their solutions to large companies
00:20:51 --> 00:25:43 - Best ways of implementing technology
00:25:43 --> 00:26:50 - Improvement of BIM technology over time
00:26:50 --> 00:28:15- Prakash’s definition of generative AI
00:28:15 --> 00:29:37 - Introduction of safety.ai
00:29:37 --> 00:32:19 - Generative AI use cases in construction industry
00:32:19—> 00:33:47 - Generative AI and its adoption amongst people
00:33:47 --> 00:38:45 - Future use of AI in construction industry and its impact on people
00:38:45 --> 00:42:35 - Comparing life in the UK to the life in the UAE
00:42:35 --> 00:44:09 - How to become a board advisor
00:44:09 --> 00:44:56 - More about Prakash
00:44:56 --> 00:45:18 - Outro
read more
Bricks & Bytes
#071 - Mauricio Tessi Weiss - How VCs Shape the Construction World
In today’s episode of Bricks & Bytes, we have Mauricio Tessi Weiss, Founding Partner at Zacua Ventures.
In this episode, we delve into the future of Venture Capital, exploring how VCs perceive investment failures, what they seek in pitches, and much more!
Tune in to find out about:
Where the construction industry fits in the world of venture capital investments
How to connect with VCs for your startup
What successful founders do right and wrong
Tips on getting in touch with VCs for your startup
If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!
----------------------------------------
Mauricio Tessi Weiss | Founding Partner at Zacua Ventures.
----------------------------------------
Today’s Sponsor: beta – Construction and technology network platform
– connecting the tech industry with traditional construction partners.
Check www.the-beta.com
----------------------------------------
Timestamps:
(00:00:00 - 00:01:17) - Intro
(00:01:17 - 00:07:33) - How he started his career in Venture Capital
(00:07:33 - 00:10:00) - Where Construction stands in terms of Venture Capital Investments
(00:10:00 - 00:15:50) - The Future of Venture Capital
(00:15:50 - 00:22:32) - How VCs see failure in Investment
(00:22:32 - 00:25:14) - What VCs look for in your pitch
(00:25:14 - 00:33:10) - Key Traits and Mistakes Successful Founders make
(00:33:10 - 00:35:37) - Outro
read more
Bricks & Bytes
#023 - James Major - Sustainability in designing homes
On today's show we have James Major who is the CEO of HUBB.pro.
James is on a mission to build a platform for house builders, property developers, architects and contractors to build high quality, low carbon and net zero homes in the most efficient way possible.
In this episode, we talk about sustainability and creation of better quality homes.
If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.
---------------------------------------
James Major | Founder of HUBB.pro
---------------------------------------
Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.
Chek: www.the-beta.com
Timestamps:
00:00:00 --> 00:01:19 - Intro
00:01:19 --> 00:02:04 - Sponsor
00:02:04 --> 00:03:15 - History of James journey from consulting to Hubb Pro
00:03:15 --> 00:04:32 - Mindset of people in construction and technology industry
00:04:32 --> 00:05:54 - How was the process of transition for your?
00:05:54 --> 00:06:57 - How do you enforce keeping deadlines within your team?
00:06:57 --> 00:09:13 - Fractional roles in James’ business
00:09:13 --> 00:13:42 - The importance of having CPO role
00:13:42 --> 00:15:24 - Is having a CPO better than having a CTO?
00:15:24 --> 00:21:23 - Introducing Hubb Pro and explaining how it works
00:21:23 --> 00:21:52 - Is there any regulations that designers can follow to improve the sustainability of homes?
00:21:52 --> 00:25:38 - What do you think about market's stance on sustainability?
00:25:38 --> 00:28:58 - What are some of the biggest mistakes you’ve made whilst building Hubb Pro?
00:28:58 --> 00:32:09 - How much more expensive it is now to build something sustainable?
00:32:09 --> 00:33:12 - James’ productivity tip
00:33:12 --> 00:33:51 - What book could you recommend?
00:33:51 --> 00:35:10 - James' hobbies
00:35:10 --> 00:35:32 - More about James
00:35:32 --> 00:35:50 - Outro
$32M Series B: How Stratus is Revolutionizing MEP Workflows
"300 billion dollars for AI infrastructure in the next few years - but who will design and build it all?" - A thought-provoking insight from our latest conversation about the massive construction needs for AI's future.
In today's episode of Bricks, Bucks and Bytes, we learned about Stratus raising $32M Series B to revolutionize MEP contractors' digital workflows.
We explored how tech giants Microsoft, Amazon, and Google are planning to spend $300B on AI infrastructure construction, creating massive opportunities in the data center space.
Through Patric Hellermann's investor lens, we discovered why focusing on core infrastructure and authoring tools might be smarter than chasing AI-first solutions.
Tune in to find out about:
✅ How Stratus is transforming MEP contractor workflows from design to fabrication
✅ The emerging opportunities in data center construction and infrastructure
✅ Why owning authoring tools beats single-point AI features
✅ The strategic advantage of avoiding overcrowded AI-first solutions
----
Chapters
00:00 Introduction to Stratus and AI in Construction
05:44 Understanding Stratus: MEP Workflows and Digital Solutions
11:21 The Role of AI in Design and Construction
17:00 The Future of Engineering: Human Touch vs. AI
24:01 Emerging Companies and Innovations in Construction Tech
24:35 Automation in Engineering Workflows
25:50 Massive Investments in AI Infrastructure
27:52 Emerging Startups in AI Data Centers
31:40 The Role of AI in Construction
35:00 Navigating the AI Gold Rush
37:33 The Inefficiency of Venture Capital Allocation
read more
Bricks, Buck$ And Bytes
The Truth About 3D Printed Homes: A Deep Dive Into ICON's $450M Technology
Is 3D printing concrete homes worth the $450M investment?
In today's episode of Bricks, Bucks and Bytes, we got to learn that despite being a $2B company, ICON's 3D printed homes only show a tiny 0.5% carbon advantage over regular timber construction.
We also explored why Q4 2024 was special for construction tech - it grabbed nearly 1% of all VC funding, the second-highest share ever. Even more impressive given that 2024 saw the lowest overall VC funding since 2014.
The most striking insight came from questioning the basics - why use concrete, a material best for large-scale projects, to print single-family homes?
Tune in to find out about:
✅ What's driving Asia-Pacific's growing lead in construction tech funding
✅ Why 3D printed concrete homes struggle in wet climates
✅ Which parts of construction tech are actually getting funded
✅ How early-stage funding stayed strong while growth rounds dropped
-----
Chapters
00:00 Introduction and Technical Glitches
01:03 Recent News: ICON's Layoffs and Valuation
02:49 Exploring 3D Concrete Printing Technology
05:49 Sustainability Concerns in Concrete Printing
08:59 Comparative Analysis: Concrete vs. Timber Homes
12:04 Challenges in 3D Concrete Printing
14:56 Automation and Efficiency in Home Construction
18:09 Future of 3D Concrete Printing Technology
21:54 Challenges in 3D Concrete Printing
22:56 Market Fit for 3D Concrete Homes
24:04 Impact of Staff Reductions on Valuation
25:47 Understanding Company Valuations and Experiments
27:07 Applications of 3D Printing in Housing
29:02 First Principles of Cost in Construction
30:58 Trends in AEC Tech Funding
39:10 Market Dynamics and Future Predictions
read more
Bricks, Buck$ And Bytes
Building a €450M Construction Tech Giant: How Philip Schröder's Marketing Built Germany's Latest Energy Tech Giant
"Your margin is my opportunity... unless you're selling outcomes in construction tech!"
In today's episode of Bricks, Bucks and Bytes, we explored 1KOMMA5°'s impressive €150M pre-IPO round and their unique approach of acquiring 30+ companies since 2021 to scale their energy tech business.
We also learned about an intriguing debate around whether companies can call themselves "market leaders" in Germany, sparked by a court case between 1KOMMA5° and their competitor.
The most fascinating insight came from Patric's take on fixed vs. variable costs in construction tech: Companies that produce with fixed costs but sell outcomes (variable costs) have a unique opportunity to build generational businesses in construction - but this window might only last 10 years.
Tune in to learn about:
✅ Why 1KOMMA5°'s founder Philip Schröder's marketing genius is their secret sauce
✅ How selling outcomes beats traditional SaaS pricing in construction
✅ Why converting variable costs to fixed costs through automation is game-changing
✅ An innovative structural engineering firm reducing design time by 90%
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
-----
Chapters
00:00 Intro
01:56 Diving into One Comma Five
06:01 Understanding the Solar PV Market
11:59 Investment Insights and Market Valuation
18:03 The Role of Technology in Energy Solutions
24:02 Marketing Strategies and Competitive Landscape
30:12 Future Challenges and Business Models
31:07 The Evolution of Energy Training
32:29 Understanding Fixed vs. Variable Costs
37:38 The Impact of SaaS on Construction
43:34 Exploring IPOs and Market Trends
49:45 Emerging Trends in Construction Technology Sales
read more
Bricks, Buck$ And Bytes
Building a $1.6B Construction Tech Company in Australia - Lessons on Distribution vs Product
"The construction tech founders obsess over product, but distribution might matter more."
In today's episode, we discussed about VisiBuild securing a $6.6M round from Skip Capital to improve construction quality checks - going beyond just turning paper into apps.
We also discovered why Australian construction tech punches above its weight, with just two companies (Aconex and Safety Culture) putting the country third globally in unicorns.
Most valuable was Shubhankar's take on why typical SaaS metrics might not tell the whole story in construction tech's early stages.
Tune in to learn:
✅ Why the "build it and they will come" approach fails in construction
✅ How Australian founders turn their small market size into a global advantage
✅ What makes construction tech distribution different from regular SaaS
✅ Why community building matters as much as features
Listen to the full episode on Spotify to hear practical insights for anyone building or investing in construction tech.
-----
Chapters
00:00 The Importance of Distribution in AEC Tech
03:05 Execution Moat: The Key to Success
05:59 Navigating Distribution Challenges in Construction Tech
09:08 Market Dynamics: Distribution Strategies for Different ARR Levels
12:04 Global Perspectives: Indian Founders Targeting the US Market
14:49 Comparative Approaches: US vs. Indian Founders in Distribution
18:08 Community Building: A Strategy for Distribution Success
21:00 The State of SaaS in Indian Construction Tech
24:12 VisiBuild: A Case Study in Construction Tech Investment
33:14 Exploring Visibild's Impact in Construction Tech
36:09 The Evolution of Quality Checks in Construction
40:05 Unicorns in Construction Tech: Australia’s Rising Stars
42:58 The Unique Landscape of Australian Startups
47:59 Challenges and Opportunities for Australian Founders
52:57 Assessing Product-Market Fit in Construction Tech