A Product Manager's Guide to Building Hardware for Construction Sites - Emidio Piermarini
"I can't make that journey all the way to that facility and write up for you in a Notion board what it's like. You have to go to a construction site to really understand how busy people are."
In today's episode of Bricks and Bytes, we had Emidio Piermarini, and we got to learn about the challenges of product management in construction tech, the importance of physical solutions for physical problems, and the value of embracing negative feedback... and many more!
Tune in to find out about:
✅ The journey from structural engineering to product management
✅ How Converge is revolutionizing precast concrete tracking
✅ The limitations of software-only solutions in construction
✅ The potential for performance-based contracts in construction tech
Listen to the full episode on Spotify to gain insights into the future of construction technology and the importance of bridging the gap between digital solutions and physical realities.
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Bricks & Bytes
The Underdog Story of Construction's Hottest Startup
What would you risk to pursue your dream? For Tom Deane, it meant everything - even if it meant putting in his last penny to go all-in on a bold vision.
In this must-listen episode, Tom Deane, Co-Founder of Project Mark shows us what it really takes to be successful in the startup world.
He takes us behind the scenes and pulls the curtain on the story behind Project Mark - his innovative Construction-CRM platform. You'll also hear how he and his co-founders bootstrapped just $1,500 into an initial $500,000 before raising a staggering $3 million in seed round.
Hear how Tom’s ability to tell a story well made all the difference.
You'll also learn:
• How to craft a pitch that delivers investment
• How to identify and partner with the right VC for long-term success
• Usual pitfalls that derail fundraising efforts (and how to avoid them)
• How Project Mark empowers construction businesses to win more bids
• How struggle and perseverance are key to success
• What's possible when you go all-in on your entrepreneurial dreams
And much more ..
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This episode is brought to you by Shft—the BIM partner you need to fill the gap in your digital skills and tackle your BIM needs, end-to-end.
Visit: https://maketheshft.digital
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Timestamps:
(00:00:00-00:02:27) Intro
(00:02:27-00:10:11) About Tom'e Journey and ProjectMark
(00:10:11-00:26:05) Top 50 ConTech Startups in 2024
(00:26:05-00:30:33) How To Build relationship with VCs
(00:30:33-00:41:09) Pre & Post Funding Scenarios
(00:41:09-00:48:32) Silicon Valley As An Entrepreneur Ecosystem
(00:48:32-00:49:39) Outro
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Bricks & Bytes
Insurance Is More Backward Than Construction! Dragging Construction Insurance To 2024 - Phillip Callow
In today’s episode, we have Philip Callow, Founder of construction insurance platform Rosetta Risk Management Ltd.
In this episode, we learn about the surprising math behind construction insurance premiums, how large projects can be insured for surprisingly low costs and much more!
Tune in to find out about:
The $440 million UK construction insurance market and how premium rates are set
Why the adversarial nature of construction makes insurance so difficult
How the Grenfell Tower tragedy changed how underwriters view risk
The future of using telematics and AI to provide dynamic risk pricing
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Philip Callow | Founder at Rosetta Risk Management Ltd
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
Timestamps:
(00:00:00-00:02:38) Intro
(00:02:38-00:09:40) Insurance in context of Construction
(00:09:40-00:11:45) Premium Cost of Insurance In Construction
(00:11:45-00:27:10) Does the insurer always wins?
(00:27:10-00:34:30) Role of data for risk calculation
(00:34:30-00:39:20) Real-time data for insurance
(00:39:20-00:42:22) Lessons Philip learned from Corporate World
(00:42:22-00:43:22) Outro
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Bricks & Bytes
25 Startups And $500 Million Funding | From Marine Biology To Investment Megalodon
In this episode, we sit down with Parker Mundt, Vice President of Suffolk Technologies. His story is as unique as it is fascinating. Join us as we discover how Parker’s unique background is shaping the future of the construction industry with groundbreaking solutions – and empowering startups.
Listen as Parker shares insider insights on the most promising areas for technological disruption, the key factors driving the adoption of new solutions, and what it takes to build a successful construction tech startup.
Find out:
The best Go-To-Market strategies on construction tech right now
The critical role of seamless implementation and demonstrable ROI
Emerging opportunities in design tech, supply chain, robotics, and more
Strategies for founders to validate ideas, raise funds, and build investable companies
And much more.
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Sign up for our newsletter The Bytes Line at: https://bricks-bytes.com
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Youtube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_Zg
Instagram: https://www.instagram.com/bricksbytes/
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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.
Visit: https://maketheshft.digital
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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.
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Timestamps:
(00:00 - 02:32) - Intro to Parker & Our Sponsors
(02:32 - 07:13) - Parker's Journey
(07:14 - 18:19) - About Boost - Built World Accelerator Program
(18:20 - 32:41) - About Suffolk Tech
(32:42 - 39:57) - Capabilities of LLMs and AI
(39:58 - 42:17) - Unicorns Creation in Design Space
(42:18 - 47:07) - Growth Strategies for Construction Tech Startups
(47:08 - 54:36) - Strategy For Go-To-Market and Sales
(54:37 - 01:03:45) - How To Build Better Investable Startup
(01:03:45 - 01:04:47) - Outro
$32M Series B: How Stratus is Revolutionizing MEP Workflows
"300 billion dollars for AI infrastructure in the next few years - but who will design and build it all?" - A thought-provoking insight from our latest conversation about the massive construction needs for AI's future.
In today's episode of Bricks, Bucks and Bytes, we learned about Stratus raising $32M Series B to revolutionize MEP contractors' digital workflows.
We explored how tech giants Microsoft, Amazon, and Google are planning to spend $300B on AI infrastructure construction, creating massive opportunities in the data center space.
Through Patric Hellermann's investor lens, we discovered why focusing on core infrastructure and authoring tools might be smarter than chasing AI-first solutions.
Tune in to find out about:
✅ How Stratus is transforming MEP contractor workflows from design to fabrication
✅ The emerging opportunities in data center construction and infrastructure
✅ Why owning authoring tools beats single-point AI features
✅ The strategic advantage of avoiding overcrowded AI-first solutions
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Chapters
00:00 Introduction to Stratus and AI in Construction
05:44 Understanding Stratus: MEP Workflows and Digital Solutions
11:21 The Role of AI in Design and Construction
17:00 The Future of Engineering: Human Touch vs. AI
24:01 Emerging Companies and Innovations in Construction Tech
24:35 Automation in Engineering Workflows
25:50 Massive Investments in AI Infrastructure
27:52 Emerging Startups in AI Data Centers
31:40 The Role of AI in Construction
35:00 Navigating the AI Gold Rush
37:33 The Inefficiency of Venture Capital Allocation
read more
Bricks, Buck$ And Bytes
The Truth About 3D Printed Homes: A Deep Dive Into ICON's $450M Technology
Is 3D printing concrete homes worth the $450M investment?
In today's episode of Bricks, Bucks and Bytes, we got to learn that despite being a $2B company, ICON's 3D printed homes only show a tiny 0.5% carbon advantage over regular timber construction.
We also explored why Q4 2024 was special for construction tech - it grabbed nearly 1% of all VC funding, the second-highest share ever. Even more impressive given that 2024 saw the lowest overall VC funding since 2014.
The most striking insight came from questioning the basics - why use concrete, a material best for large-scale projects, to print single-family homes?
Tune in to find out about:
✅ What's driving Asia-Pacific's growing lead in construction tech funding
✅ Why 3D printed concrete homes struggle in wet climates
✅ Which parts of construction tech are actually getting funded
✅ How early-stage funding stayed strong while growth rounds dropped
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Chapters
00:00 Introduction and Technical Glitches
01:03 Recent News: ICON's Layoffs and Valuation
02:49 Exploring 3D Concrete Printing Technology
05:49 Sustainability Concerns in Concrete Printing
08:59 Comparative Analysis: Concrete vs. Timber Homes
12:04 Challenges in 3D Concrete Printing
14:56 Automation and Efficiency in Home Construction
18:09 Future of 3D Concrete Printing Technology
21:54 Challenges in 3D Concrete Printing
22:56 Market Fit for 3D Concrete Homes
24:04 Impact of Staff Reductions on Valuation
25:47 Understanding Company Valuations and Experiments
27:07 Applications of 3D Printing in Housing
29:02 First Principles of Cost in Construction
30:58 Trends in AEC Tech Funding
39:10 Market Dynamics and Future Predictions
read more
Bricks, Buck$ And Bytes
Building a €450M Construction Tech Giant: How Philip Schröder's Marketing Built Germany's Latest Energy Tech Giant
"Your margin is my opportunity... unless you're selling outcomes in construction tech!"
In today's episode of Bricks, Bucks and Bytes, we explored 1KOMMA5°'s impressive €150M pre-IPO round and their unique approach of acquiring 30+ companies since 2021 to scale their energy tech business.
We also learned about an intriguing debate around whether companies can call themselves "market leaders" in Germany, sparked by a court case between 1KOMMA5° and their competitor.
The most fascinating insight came from Patric's take on fixed vs. variable costs in construction tech: Companies that produce with fixed costs but sell outcomes (variable costs) have a unique opportunity to build generational businesses in construction - but this window might only last 10 years.
Tune in to learn about:
✅ Why 1KOMMA5°'s founder Philip Schröder's marketing genius is their secret sauce
✅ How selling outcomes beats traditional SaaS pricing in construction
✅ Why converting variable costs to fixed costs through automation is game-changing
✅ An innovative structural engineering firm reducing design time by 90%
Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe
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Chapters
00:00 Intro
01:56 Diving into One Comma Five
06:01 Understanding the Solar PV Market
11:59 Investment Insights and Market Valuation
18:03 The Role of Technology in Energy Solutions
24:02 Marketing Strategies and Competitive Landscape
30:12 Future Challenges and Business Models
31:07 The Evolution of Energy Training
32:29 Understanding Fixed vs. Variable Costs
37:38 The Impact of SaaS on Construction
43:34 Exploring IPOs and Market Trends
49:45 Emerging Trends in Construction Technology Sales
read more
Bricks, Buck$ And Bytes
Building a $1.6B Construction Tech Company in Australia - Lessons on Distribution vs Product
"The construction tech founders obsess over product, but distribution might matter more."
In today's episode, we discussed about VisiBuild securing a $6.6M round from Skip Capital to improve construction quality checks - going beyond just turning paper into apps.
We also discovered why Australian construction tech punches above its weight, with just two companies (Aconex and Safety Culture) putting the country third globally in unicorns.
Most valuable was Shubhankar's take on why typical SaaS metrics might not tell the whole story in construction tech's early stages.
Tune in to learn:
✅ Why the "build it and they will come" approach fails in construction
✅ How Australian founders turn their small market size into a global advantage
✅ What makes construction tech distribution different from regular SaaS
✅ Why community building matters as much as features
Listen to the full episode on Spotify to hear practical insights for anyone building or investing in construction tech.
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Chapters
00:00 The Importance of Distribution in AEC Tech
03:05 Execution Moat: The Key to Success
05:59 Navigating Distribution Challenges in Construction Tech
09:08 Market Dynamics: Distribution Strategies for Different ARR Levels
12:04 Global Perspectives: Indian Founders Targeting the US Market
14:49 Comparative Approaches: US vs. Indian Founders in Distribution
18:08 Community Building: A Strategy for Distribution Success
21:00 The State of SaaS in Indian Construction Tech
24:12 VisiBuild: A Case Study in Construction Tech Investment
33:14 Exploring Visibild's Impact in Construction Tech
36:09 The Evolution of Quality Checks in Construction
40:05 Unicorns in Construction Tech: Australia’s Rising Stars
42:58 The Unique Landscape of Australian Startups
47:59 Challenges and Opportunities for Australian Founders
52:57 Assessing Product-Market Fit in Construction Tech