AI Will Transform Your Construction GTM Strategy - The Go-To-Market Playbook That Built a Billion-Dollar ConTech
"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales
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Bricks & Bytes
Procore's 4 Steps to Save the Industry - Kris Lengieza - VP of Procore
"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry
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Bricks & Bytes
Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO
"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing
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Bricks & Bytes
Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech
"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales
OpenAI Turner Mega Deal, OpenSpace Buys Disperse, Government Shutdown Impact on Construction & Startup Valuation Truth Bombs
In this episode of Bricks, Bucks & Bytes, Owen, Martin, Patrick, and Dustin break down what happens when a fully remote startup brings everyone together IRL—plus two major construction tech deals that have everyone talking.Dustin opens up about Ediphi's first all-hands offsite (spoiler: his team didn't win the escape room), before the crew dives into the chaos of government shutdowns and what they actually mean for construction.Then things get spicy with the OpenAI x Turner deal that's got LinkedIn in a frenzy, and Jeevan from OpenSpace and Oli from Disperse join to talk about their recently announced acquisition.Topics covered:Why company offsites are worth every penny for remote teamsThe real cost of government shutdowns on construction projectsTurner's $30M OpenAI deal and what it means for GCsInside the OpenSpace + Disperse acquisitionThe uncomfortable truth about startup valuations and M&A"You're not worth that much money when you raise at 30 million or 50 million. You're not truly worth that. It's buying a future." - Dustin DeVanPlus: Owen debuts the new Bricks & Bytes merch, Dustin reveals his founder health transformation (no Ozempic involved), and the team debates whether construction tech is ripe for consolidation.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro01:43 Introduction to Company Offsites 07:46 The Importance of Company Offsites 11:42 Government Shutdown in the U.S. 21:00 Turner Construction's Deal with OpenAI 24:20 Exploring OpenAI's Impact on Construction 27:18 The Challenges of Implementing AI in Estimation 29:53 Creative Commercial Deals and Revenue Sharing 31:19 The Role of AI in Streamlining Workflows 34:38 Standardizing Processes for Effective AI Integration 38:58 The Future of Legal Services in the Age of AI 42:21 The Human Element in Legal and Engineering Services 49:34 The Acquisition Journey: From Partnership to Integration 53:03 Leadership Changes and Strategic Growth 57:09 Product Roadmap and Customer Experience 1:00:05 Navigating Competition in Construction Tech 1:01:55 Future of Acquisitions in Construction Tech
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Bricks, Buck$ And Bytes
nPlan Raises £11.9M Series B, AI Agents Lack Evals Crisis, WhatsApp Dominates 90% Site Communication
"Most AI Agents Will Die" - Why This CTO Is Terrified About What's Coming
In this episode of Bricks, Bucks & Bytes, hosts Owen Drury, Martin, and Patric Hellermann sit down with some of construction tech's boldest builders who aren't holding back. Fresh off massive funding rounds and hard-won lessons, they reveal what's really happening behind the hype.
What we cover: - nPlan's £11.9M Series B - Alan Mosca (CTO) explains why they accidentally solved molecule generation while building scheduling AI- Factors' $56M raise - How they're financing $250-300M of construction work annually (and the "trick" banks don't want you to know)- The AI agent apocalypse - Why lack of evaluation frameworks will "kill off most agents"- WhatsApp is eating construction tech - 90% of site communication happens here, and smart founders are finally paying attention- Smart glasses revolution - Why this could be as transformative as mobile phones on construction sites- AI consultancies without humans - The controversial future of PM firms charging on outcomes, not hours- Why one founder stopped fundraising - "Customer money is the best capital" and why raising is a "massive distraction"- 5 accelerators, 5 lessons - Prakash Senghani (Navatech) on contradictory advice and what actually works in the Middle East- Regional pricing secrets - Why per-user pricing fails in the UAE and what to do instead
Key Quote:"I think we're getting to a stage where AI is going to become like the internet, right? You don't tell people that my app runs on the internet. That's obvious. You're going to get to a stage where your app has AI. Yeah, that's obvious, right? What are you doing with it? What's the outcome?" - Prakash Senghani
Featuring: Alan Mosca (nPlan CTO), Nitin Bhandari (Planera), and Prakash Senghani (Navatech)
🎧 Listen to the Podcast: https://open.spotify.com/show/3P7JkiN9X3N4Kh6jlDsOgi?si=91JP5nxvQbKStkp8AQdAOg 📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/
📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/
Sponsors:BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
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Chapters00:00 Intro02:12 Introduction and Guest Introduction04:61 Funding News and Company Growth08:03 Technological Innovations in Scheduling10:40 Generative Models and Unexpected Discoveries13:31 Developing Custom Models for Specific Tasks16:24 The Importance of Data and Research19:08 Convergence of Machine Learning Techniques22:13 AI Skepticism and Misuse24:52 The Future of AI in Construction Tech28:08 Collaborative Scheduling and User Experience30:57 Evaluating AI Performance33:36 Insights from Nitin on Data Center Construction36:32 Planera's Unique Approach to Scheduling39:28 The Role of AI in Scheduling42:20 Lessons from Past Collaborative Tools45:18 The Future of Scheduling Technology46:33 Introduction and Context Setting47:25 Navigating Growing Pains in Business48:17 The Role of AI in Business Operations49:44 Understanding the Product and Its Impact51:14 Practical Applications of AI in Safety54:45 Target Customers and Market Strategy55:48 Shifting Gears: The Future of Construction Tech1:00:17 The Evolution of Software and Company Structures1:04:09 Current Business Climate in the Region1:06:13 The Rise of Construction Tech Startups1:10:05 Experiences with Accelerators1:15:39 Pricing Strategies for Startups1:18:41 Conclusion and Future Outlook
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Bricks, Buck$ And Bytes
Procore’s AI Bomb, Should VCs Pick Ideas, Revolutionary Site Layout Tool
Last week at Groundbreak, Procore launched Helix AI Agents claiming to make startups like Trunk Tools and Datagrid "obsolete overnight."In this episode of Bricks, Bucks & Bytes, we invited Datagrid's CEO Tiago to respond (spoiler: he ghosted us... draw your own conclusions 👀)Owen, Martin, Dustin, and Patric also dives into one of the most controversial questions in startup investing: Should founders ask VCs for business ideas?In this episode:Why asking investors for startup ideas means you're already losingThe real reason big corporations can never innovate from withinWhere the truth about building outlier businesses actually liesWhy construction tech is heating up right now (and nobody knows what's coming)The Procore AI agent announcement that's shaking up the industryHow to find insights that actually matter (hint: it's not from VCs)The Brutal Reality: "If a VC had such a unique insight on that business, it would almost be a compelling enough reason to leave their job to pursue it because those things are so special and so rare"The construction tech arena is heating up. Big announcements. Bold claims. But who's actually solving real problems?If you're building in construction tech, this episode reveals the playbook no one's talking about.Watch the full breakdown before everyone else figures it out.
Chapters00:00 Intro01:32 Introduction to Business Ideas and AI Agents04:21 The Role of Investors in Business Ideation07:26 The Nature of Outlier Businesses10:05 The Limitations of VC Insights13:01 The Impact of New Browsers on Market Dynamics15:54 Procore's AI Agent Announcement and Industry Reactions18:51 Comparing Procore with Competitors28:01 Procore's Evolving Submittal Process29:04 Market Dominance and Industry Assumptions29:45 AI's Role in Construction Tech30:59 Data Activation Challenges32:10 The Importance of Data Connectivity33:54 Market Power and Vendor Lock-in34:23 Assumptions in the Construction Tech Landscape35:34 Tracy's Insights on Startup Strategies36:44 Defensibility in Construction Tech38:28 Collaboration and Network Effects39:20 Introduction to Mechasys40:07 Innovative Layout Solutions42:29 As-Built Documentation and Modifications44:29 Comparing Layout Solutions46:15 Hardware Development and Manufacturing49:20 Accuracy and Cost Competitiveness51:39 Understanding BOM Costs in Manufacturing54:32 Product Versatility and Customer Needs55:23 Innovations in Construction Management Software01:00:06 Challenges Faced by Residential Contractors01:04:21 The Importance of Estimating in Construction01:08:04 Navigating the Competitive Landscape of Construction Tech
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Bricks, Buck$ And Bytes
Buildots Acquisition, Procore Groundbreak’s Awkward Week, Pre-Con Is On Fire
Buildots acquired workforce tracking company Genda – combining progress monitoring with real-time worker data in a way their competitors can't match.In this episode of Bricks, Bucks & Bytes, Owen, Martin, Patric, and Dustin dig into the week's biggest stories in construction tech, from strategic acquisitions to what actually happened at Groundbreak.Key topics discussed:Why Buildots bought Genda and how tracking workforce alongside progress creates a competitive edge (especially for catching inflated change orders)Dustin's firsthand account of Procore's Groundbreak keynote – an hour about AI agents, but almost nothing about solving real construction problemsThe awkward moment when Tooey handed over CEO duties, and why the transition felt rushed and unpreparedLuigi La Corte from Provision explains how skimping on branding early hurt their credibility with customers (even while being capital efficient)A proper argument about 2D takeoffs: Dustin thinks they'll be commoditized, Luigi defends why 99% accuracy mattersCandid Intelligence's claim they can compress years of pre-construction work into hours (and what that actually means)The reality that contractors will never blindly trust AI quantities – and for good reason"If you don't do your own branding early, someone else will do your branding for you." – Luigi La Corte, ProvisionDustin also teases some Groundbreak gossip he can't share yet. You'll have to wait until next week.Sponsors:Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters:00:00 Intro01:30 Introduction to BuildDots and Recent Acquisition04:32 The Importance of Workforce Tracking in Construction07:23 Challenges in Merging Progress and Workforce Tracking10:21 Insights on Acquisition Strategies and Market Dynamics13:30 Evaluating the Impact of Acquisitions on Competitive Landscape16:25 Procore and Autodesk: A Shift Towards AI19:12 Leadership Transition and Strategic Vision at Procore29:01 Introduction and Recent Developments30:49 Debate on Commoditization of Construction Tech33:58 The Importance of Data Sets in Estimation37:03 Challenges in Achieving Accuracy in Construction Estimates40:56 The Role of AI in Construction Management43:49 The Future of AI and Human Collaboration48:01 Capital Efficiency and Branding in Construction Tech51:53 Marketing Strategies and Customer Engagement53:19 Trust in Quantification Tools55:34 Transitioning Leadership in Tech Companies57:15 Innovations in Pre-Construction Processes01:01:34 Challenges in Construction Technology Adoption01:08:39 Building a Startup in Construction Tech01:11:29 Investor Relations and Business Growth Strategies
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