"Hardware is hard" is the biggest lie in tech.Yet VCs keep repeating it while holding their iPhones - literally a piece of hardware that made Apple one of the world's biggest companies.In today's episode of Bricks & bytes, we had Nathan Kirchner and we got to learn about why the "hardware is hard" myth is killing innovation in construction, how to break through corporate inertia, and the real barriers startups face when selling to billion-dollar companies... and many more!Tune in to find out about: ✅ Why 7 out of 10 biggest companies are actually hardware-dependent ✅ How to escape "pilot purgatory" and get real corporate deals ✅ The psychology behind why big companies resist innovation ✅ Why bringing domain experts into your team beats perfect tech every timeListen now on Spotify and discover how construction startups can actually win against corporate giants.-----------🎧 Listen to the Podcast: https://open.spotify.com/show/0xSpdQpmgf0xJvAsGAQRX5?si=QgmckXGVRnO46vOZKa0I1Q📩 Subscribe to the Bricks & Bytes Newsletter: https://bricks-bytes.beehiiv.com/🌐 Visit our website: http://bricks-bytes.com/📲 Follow us: LinkedIn: https://www.linkedin.com/company/bricks-bytes/ Twitter: https://x.com/bricksbytespod Instagram: https://www.instagram.com/bricksbytes/Enjoying the insights? Hit that Follow button to stay ahead in construction tech, AI, and the future of how we build.-----------Chapters00:00 Intro02:30 Introduction to Hardware Startups05:30 Challenges in Building Hardware Startups08:20 The Role of Hardware in Major Companies11:19 Nathan's Journey into Hardware and Robotics14:12 Innovations in Construction and Robotics17:03 Engaging with Large Corporations20:15 The Consultant vs. Innovator Mindset23:07 Incremental Innovation vs. Grand Solutions26:00 Cultural Differences Between Startups and Corporates28:54 Bridging the Gap Between Startups and Corporates36:56 Breaking Barriers in Compliance41:40 Navigating Commercialization in Robotics49:15 The Pilot Process: A Necessary Evil?57:44 The Future of Robotics: Visible vs. Invisible62:15 Insights from the Venture Capital Perspective