"The interest of a contractor and the interest of a client are the same: I want you to finish this building to the best quality, to that date. And if I'm really smart as a client, I want you to make money too."In today's episode of Bricks and Bytes, we had James Pellatt, founder of Digital Trees consultancy, sharing insights from his extensive career in real estate and construction technology.Tune in to find out about: ✅ Why construction innovation is difficult and how bureaucracy, leadership gaps, and procurement approaches create barriers ✅ The cultural differences between US and European construction tech adoption ✅ How smart buildings should be planned from the briefing stage, not as an afterthought ✅ James' vision for how generative AI could reduce project delivery times by 12-18 monthsListen now on Spotify to hear James discuss how he helps clients bridge the gap between traditional construction and digital transformation.------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/---------------Chapters00:00 Intro03:55 Introduction to James Pellatt and Digital Transformation in Real Estate07:05 Understanding Client Challenges in Real Estate10:08 The Role of Technology in Construction12:47 Comparative Analysis of Technology Adoption: US vs Europe15:43 Cultural Differences in Innovation and Entrepreneurship19:06 Barriers to Innovation in Construction21:55 The Importance of Transparency in Client-Contractor Relationships24:59 The Future of Construction: Aligning Interests for Success36:29 Engaging with Subcontractors for Better Insights37:31 Cultural Challenges in Construction38:43 Comparative Analysis of Global Construction Practices40:56 Technology's Role in Construction Efficiency44:36 Evaluating Technological Innovations in Construction47:20 The Importance of Smart Buildings51:42 Understanding ROI in Construction Technology55:14 Advice for Tech Developers in Construction01:00:06 Generative AI's Impact on Design and Construction01:05:52 The Value of Mentorship in Professional Growth