Note : This is a re-release of an episode that was initially released at Groundbreakers."Nobody replied to our cold emails. So we started showing up at construction sites with pizza boxes - that worked."In today's episode, we had Maria Davidson, CEO of Kojo, share how she built a construction tech company now valued at $275M. A former VC with no construction background, Maria's story of building a procurement platform used by 500+ trade contractors offers valuable lessons for anyone trying to break into a traditional industry.Tune in to find out about:✅ Why being an industry outsider became her strength✅ How delivering pizzas led to their first customers✅ The metrics VCs actually care about at each funding stage✅ Managing hypergrowth from 0 to 125 employeesWant to learn how Maria turned rejection into a $275M company? Listen to the full episode