"We're building about 30 times more square footage this year than we did last year."That's what Vikas Enti told me. And he's not talking about some massive construction company.He's talking about a startup that's completely reimagining how homes get built.In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.Tune in to find out about:✅ Why the assembly line approach is killing modular construction ✅ How they're solving the skilled trades shortage with iPad instructions ✅ The real reason construction costs $350-450 per square foot in infill markets ✅ Why 40% of plumbers and electricians will retire in the next 10 yearsListen now on Spotify and discover how one team is turning construction into a software problem. Chapters03:00 Introduction and Recent Developments06:03 Expansion into California and Fire Resilience08:45 Vikas Enti's Background and Transition to Construction12:11 The Need for Mass Customization in Construction15:01 Software-Defined Manufacturing and Automation17:55 Design Automation and User Interaction20:55 Challenges in Hardware and Automation24:08 The Future of Construction and Change Management35:41 Navigating Change Management in Construction37:30 The Shift to Developer-Centric Models39:11 Embracing a Beginner's Mindset for Innovation41:50 Scaling Microfactories and Business Models44:48 Delivering Turnkey Solutions: The Role of Microfactories48:31 Unit Economics and Competitive Positioning52:24 Balancing Profitability and Affordability54:29 Understanding Competition in the Construction Industry59:32 The Information Problem in Construction