"We don't want this data to exist because if the owner knows it exists, they'll be all over us."This shocking confession from a contractor reveals the massive information gap plaguing the $2 trillion construction industry.In today's episode of Bricks & Bytes, we had Ardalan Khosrowpour, CEO of OnsiteIQ, and we got to learn about why contractors intentionally hide project data from owners, how 95% of construction projects don't even use their BIM models, and the brutal reality of 3% profit margins that force underbidding... and many more!Tune in to find out about:✅ Why the construction industry suffers from deliberate information asymmetry✅ How network effects can create monopolies in vertical markets✅ The stark difference between contractor mindset ($1.5M profit) vs owner mindset ($150M asset)✅ Why selling to capital allocators beats selling to contractors every timeListen now on Spotify to discover how one founder is revolutionizing construction oversight by working with owners instead of contractors.-------------------------Chapters00:00 Intro01:45 The Power of Network Effects in Real Estate04:47 Understanding the Construction Intelligence Platform07:38 Data Capture and Its Impact on Project Management10:40 Misalignment of Incentives in Construction13:46 The Role of Transparency in Construction Projects16:44 Challenges in Selling Technology to Owners19:52 Monitoring and Analyzing Construction Progress22:45 Quality Control and Data Comparison in Construction34:14 Building a Data-Driven Construction Model39:45 Challenges in Selling to Owners43:13 Outbound Sales Strategies and Market Dynamics48:59 Generating Demand Through Product Value54:25 Defensibility and Competition in the Market