78% of trade contractors are already using AI.Yeah, you read that right. The industry everyone calls "slow to adopt tech" is actually out front leading the way.In today's episode of Bricks & Bytes, we had Colin Piper, CMO of BuildOps, and we got to learn about what it actually takes to market in construction tech, why no one was building software for the trades until now, and what 600 trade contractors revealed about AI adoption in their businesses... and many more!Tune in to find out about:✅ How BuildOps became a unicorn by solving a problem everyone else ignored building software specifically for MEP trade contractors✅ The real reason trade contractors aren't adopting AI faster (spoiler: it's not fear, it's training)✅ Why some trade contractors are now hiring data scientists and operating like mini software companies✅ The marketing playbook behind scaling a construction tech startup from brand awareness all the way through to closed dealsWhether you're in the trades, selling to the trades, or just trying to understand where construction tech is actually heading  this one's worth your time.🎧 Watch now on YouTube! Link in the comments!Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro01:36 Introduction to BuildOps and Colin's Background 04:49 Marketing Strategies in AEC Industry 07:31 Understanding Demand Generation 10:48 Account-Based Marketing Tactics 13:46 Overview of BuildOps and Its Market 16:35 Top of Funnel Awareness Strategies 19:37 Effective Channels for Targeting Trade Contractors 22:29 Influencer Marketing in B2B 34:41 Content Strategies for Trade Contractors 37:28 The Importance of Testing in Marketing 40:37 Campaign Development and Execution 43:32 The Role of Offline Marketing Channels 45:40 Structuring Marketing Teams for Success 47:32 Building an Effective Marketing Tech Stack 50:36 Insights from the BuildOps AI Report 56:39 Marketing Strategies for Trade Contractors 59:28 The Future of AI in Construction