How do we simplify material procurement in construction? In this episode, we talk with Eric Helitzer, CEO of Subbase. Eric discusses his transition from traditional construction to construction technology and his approach to streamlining construction procurement. We cover important topics such as: The significance of understanding problems to develop effective tech solutions Tips for validating ideas before investing time and resources How to encourage a culture that supports innovation and technology adoption Integrating technology into existing workflows without disrupting processes If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world. --------------------------------------- Eric Helitzer | Founder & CEO of SubBase --------------------------------------- Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners. --------------------------------------- Timestamps: 00:00 - 00:55 Pre-Intro 00:56 - 01:48 Owen's Intro 01:49 - 2:06 Sponsor 02:24 - Main podcast starts 04:09 - "You have to be on job site to understand what it physically looks like and what it physically feels like to work in construction." 04:34 - Story of Eric 06:10 - 2008 to 2014 career 06:38 - Procore Software 09:11 - "Subbase was born" 10:30 - Partnering to someone with no experience in construction 11:48 - A tool that enhance workflow 13:00 - About Subbase 14:00 - Complexities in process 15:00 - Streamlining the experience 19:06 - Raised first official round of funding 20:30 - Subbase becoming end-to-end solution 21:00 - 5 to 10 year vision 22:46 - "if you were to build a startup in construction tech, where would you start?" 24:00 - Amount of rejection you are going to receive 30:32 - You have to iterate very quickly 32:00 - No one has a clear playbook 35:20 - Other trends worth pursuing 38:00 - Strengthen relationship by providing better user experience 40:46 - "Any thoughts on how people incorporate technology into existing workflows?" 45:45 - Hobbies of Eric 47:00 - " if I wasn't working in construction" 48:05 - Where people can find out about Eric