Where and how do you focus when it comes to launching your construction tech to the market? Today on Bricks & Bytes, alongside Nick Decker of Egnyte - we discuss go-to-market strategies, marketing and sales in construction technology Tune in to learn: Nick's rise from estimator to high level marketing positions Go To Market strategies KPI's & Metrics contech companies should be tracking Implementation  --------------------------------------- Nick Decker Construction Industry - Egnyte. Lead - Construction Market --------------------------------------- Today's Sponsor: Beta Construction and technology network platform - connecting the tech industry with traditional partners. Check www.the-beta.com --------------------------------------- Timestamps: (0:00:00-00:01:46) - Intro & sponsor (00:01:46-00:04:35) - Key lessons (00:04:35-00:06:29) - Why did Nick switch fields? (00:06:29-00:10:57) - How would a startup determine their go to market strategy? (00:10:57-00:13:59) - Founder's vision (00:13:59-00:16:11) - Bad examples in construction and why we need new people? (00:16:11-00:17:59) - Social platform for a startup (00:17:59-00:20:45) - What is Egnyte? (00:20:45-00:22:34) - Who are Egnyte's customers? (00:22:34-00:23:36) - Expansion of Egynte (00:23:36-00:24:36) - Views on customer success (00:24:36-00:27:55) - KPI's and metrics (00:27:55-00:29:20) - Customer acquisition (00:29:20-00:32:41) - Risk management (00:32:41-00:34:15) - Does Egnyte work for designers or contractors? (00:34:15-00:36:10) - Best tip for implementing construction tech solutions (00:36:10-00:36:54) - Hobbies (00:36:54-00:38:39) - How many times have you visited UK? (00:38:39-00:38:58) - More about Nick (00:38:58-00:39:16) - Outro ---------------------------------------